The medium of communication in business is developing daily. Email communication which was not really valued is now growing to a “Cannot deal without” wizard. On that note, the importance of email communication in the workplace is also growing.
Every business now craves to have one professional or business email account. Yes, in this article, we are going to look at advantages of email communication at work.
Advantages of email in business communication
The advantages are numerous. Let’s look at it one after the other.
Timeliness in delivery of information
No doubts, email delivers in just few seconds and that’s one of the reasons people so much trust it. One of the fastest ways of reaching your customers or clients is through the email.
Most email providers have worked and are still working on their email delivery speed. No email stays up 120 seconds before it delivers as long as your internet connection is sufficient.
For instance, Gmail email takes at most, 30 seconds to get to a recipient’s in box.
So it is in the workplace. Your emails prepared for customers get to their inboxes in few seconds once you tap the “send” button.
Email is a free medium of communication.
No email service provider will ever ask you to pay before you send an email. This is in exception of the email domains you pay for if you want a custom email.
Outside that, it takes you nothing to reach your customers or clients once you have internet connection. It is absolutely free and possibly, in the future, nobody will ask you to pay before you reach anyone one through email.
You can send bulk emails in the workplace
Email communication allows you send a good number of mails to a good number of people. In other words, you can send an email to all the contacts on your list at once.
Generally, you send bulk email even outside your workplace. But there no happiness in it than when you give information to as many persons as you desire by just tapping an action key.
Email in business communication is simple
Office works are always hectic especially when you are in the media and communication department. You think of disseminating information in an easier way. Email helps you do that easier and even at a faster rate.
The only price to pay is to compose a good email for customers and your email does the rest for you. No need to ask “did he actually get the mail?” Of course he did. Once he gets to his inbox he will definitely see your email there.
Email allows you save files and documents in the workplace
Any file or document you send to others or any one you receive is automatically saved in your inbox. It doesn’t delete itself until you take the action.
Your incoming or outgoing mails stay in your inbox for centuries. It is almost impossible lose your office files or any other document. You can only lose it when you lose your account wholly or someone tampers with your account.
Furthermore, most email providers have inbuilt space or free cloud storage for customers. This storage allows you save office documents or information. Once it’s time to make reference to any of them, you can always access it there.
Targeting new and retaining existing customer
Email allows you reach both potential and existing customers. They may sign up to your daily, weekly or monthly newsletters. They begin to receive tips from you on how to manage their businesses.
You have started building trust for yourself and your business.
As you give them those tips, you are also advertising your products and services. From there, you draw more visitors to your online business platforms.
Email allows you set up automated reply for customers
This is another importance of email communication in the workplace. Sometimes, you may not be available to give an instant reply to a client’s or customer’s email. What is the best option to that? Simply set up an auto reply which will always make them feel relaxed and to expect feedback as they wait for you to go through their emails.
Customers get relieved when they see a reply to an email they just sent to a business. It makes them know that the business owners are always available to attend to them.
The importance of email communication in the workplace cannot be overemphasized. It holds a lot for both private and personal businesses.
Is email the best means of communication in the workplace? Yes. It is the best communication means though, a growing one.
Email outreach is still growing as it is gradually taking over the marketing strategy of small, medium and large scale businesses.