Have you been asking yourself “what is really the cost of Active Campaign?“. Or, do you want to know the current pricing of the marketing tool? You do not need to worry any more because you are in the right place. We shall look at Active Campaign plans at different market prices.
SEE ALSO: How to Contact Mailchimp Customer Care Team – Support
Brief Opening to Active Campaign Cost
ActiveCampiagn Marketing has tool has it own pricing which users must pay before they make use of it. Though the prices depend on some factors such as the number of subscribers you have and the type of plan you want.
Now, this is how the pricing works. ActiveCampaign has four different types of accounts. They include the following:
- Lite
- Plus
- Professional and
- Enterprise.
Each of these plans has different prices depending on the number of subscribers a user selects under each of them. At a stage, some of them will become negotiable. That is, some of them do not have a fixed price attached to them when you choose a particular number of contacts. You need to contact the Active Campaign team for price request. I will show you show to make a price request as we go on.
Furthermore, the higher the plan the more features you gain and the more money you pay. The Lite plan is the least plan in Active Campaign while Enterprise is the highest plan.
For instance, you can select up to 10,000 contacts in both Lite and Enterprise plans but you pay $125 in Lite and $399 in Enterprise. Why is it so? Because Enterprise plan is more superior to Lite.
It is also important for you to be aware of the payment method. You can pay monthly or yearly. If you choose monthly, you pay higher but if you select annual method (yearly) you pay lower.
The prices in this article will show you how much you will pay in a month if you choose to pay monthly. It will also show you how much you will pay each month if you choose to pay yearly.
SEE ALSO: How Much do Get Response Email Account Plans Cost? – Price List
ActiveCampaign Pricing and plans
| Plans | Number of Contacts | Cost per month($) | Cost per month/yearly($) |
| Lite | 500 | $15 | $9 |
| 1,000 | $29 | $25 | |
| 2,500 | $55 | $45 | |
| 5,000 | $99 | $79 | |
| 10,000 | $155 | $125 | |
| 25,000 | $259 | $205 | |
| 50,000 | $345 | $275 | |
| 75,000 | $425 | $340 | |
| 100,000 | $505 | $405 | |
| More than 100,000 | Negotiable | Negotiable | |
| Plus | 500 | $70 | $49 |
| 1,000 | $70 | $49 | |
| 2,500 | $125 | $99 | |
| 5,000 | $169 | $135 | |
| 10,000 | $249 | $199 | |
| 25,000 | $399 | $319 | |
| 50,000 | Negotiable | Negotiable | |
| 75,000 | Negotiable | Negotiable | |
| 100,000 | Negotiable | Negotiable | |
| More than 100,000 | Negotiable | Negotiable | |
| Professional | 500 | $159 | $129 |
| 1,000 | $159 | $129 | |
| 2,500 | $159 | $129 | |
| 5,000 | $239 | $199 | |
| 10,000 | $379 | $349 | |
| 25,000 | $599 | $479 | |
| 50,000 | Negotiable | Negotiable | |
| 75,000 | Negotiable | Negotiable | |
| 100,000 | Negotiable | Negotiable | |
| More than 100,000 | Negotiable | Negotiable | |
| Enterprise | 500 | $279 | $229 |
| 1,000 | $279 | $229 | |
| 2,500 | $279 | $229 | |
| 5,000 | $449 | $359 | |
| 10,000 | $499 | $399 | |
| 25,000 | Negotiable | Negotiable | |
| 50,000 | Negotiable | Negotiable | |
| 75,000 | Negotiable | Negotiable | |
| More than 100,000 | Negotiable | Negotiable |
The prices under the “Cost per month/yearly” column in the table above shows the Active Campaign cost per month if you choose to pay yearly.
What about ActiveCampaign free plan?
ActiveCampaign does not have any free plan. What they have is 14 days free trial. After the 14 days, the free trial will expire. Then, the user would have to pay. But if he does not want to pay, he can quit absolutely.
SEE ALSO: Zoho Mail Pricing and Reviews: What is the Cost of Zoho Mail?
How to request Active Campaign Pricing when it is negotiable
- Firstly, visit the Active Campaign price request page.
- Enter you name, Company name, Email address and Phone number.
activecampaign price request page
- State your area of interest as any of the following:
- Email Marketing
- Marketing Automation
- CRM and Sales Automation
- Select how may contacts you have.
- State what you are looking to accomplish with the email marketing automation.
- Finally, tap the “Submit” button.
Comparison of ActiveCampaign features
| ActiveCampiagn Features | Lite | Plus | Professional | Enterprise |
| Unlimited sending | ✅ | ✅ | ✅ | ✅ |
| Email Marketing | ✅ | ✅ | ✅ | ✅ |
| Send Newsletters | ✅ | ✅ | ✅ | ✅ |
| Subscription Forms | ✅ | ✅ | ✅ | ✅ |
| Marketing Automation | ✅ | ✅ | ✅ | ✅ |
| Chat & Email Support | ✅ | ✅ | ✅ | ✅ |
| Up to 3 Users | ✅ | ✅ | ✅ | ✅ |
| Everything from Lite | ❌ | ✅ | ✅ | ✅ |
| CRM with Sales Automation | ❌ | ✅ | ✅ | ✅ |
| Landing Pages | ❌ | ✅ | ✅ | ✅ |
| Facebook Custom Audiences | ❌ | ✅ | ✅ | ✅ |
| Lead & Contact Scoring | ❌ | ✅ | ✅ | ✅ |
| Integrations | ❌ | ✅ | ✅ | ✅ |
| SMS Marketing | ❌ | ✅ | ✅ | ✅ |
| Dynamic Content | ❌ | ✅ | ✅ | ✅ |
| Custom User Permissions | ❌ | ✅ | ✅ | ✅ |
| Up to 25 Users | ❌ | ✅ | ✅ | ✅ |
| Everything from Plus | ❌ | ❌ | ✅ | ✅ |
| Predictive Sending with Machine Learning | ❌ | ❌ | ✅ | ✅ |
| Predictive Content with Machine Learning | ❌ | ❌ | ✅ | ✅ |
| Customer Attribution & Path to Purchase | ❌ | ❌ | ✅ | ✅ |
| Conversion Attribution Reporting | ❌ | ❌ | ✅ | ✅ |
| Split Automations | ❌ | ❌ | ✅ | ✅ |
| Site Messaging | ❌ | ❌ | ✅ | ✅ |
| In-Depth Onboarding Consultation | ❌ | ❌ | ✅ | ✅ |
| Automation Strategy Consultation | ❌ | ❌ | ✅ | ✅ |
| 3 One-on-one Training Sessions per Month | ❌ | ❌ | ✅ | ✅ |
| Up to 50 Users | ❌ | ❌ | ❌ | ✅ |
| Everything from Pro | ❌ | ❌ | ❌ | ✅ |
| Custom Reporting (Beta) | ❌ | ❌ | ❌ | ✅ |
| Custom Mailserver Domain | ❌ | ❌ | ❌ | ✅ |
Which ActiveCampaign plan should I go for?
The best Active Campaign plan to go for is the Enterprise plan because it has all and the basic features for efficient email marketing. It is the most expensive among all the plans and has all it takes to be the best plan among them. You do not need to select a plan that will not give you the best.
More so, it has two strong features ahead of the Professional plan. It has Custom Reporting (Beta) and Custom Mailserver Domain.
To a very large extent, one can also choose the Professional plan as the best plan because it is the most popular. Users have seen that it is efficient for marketing. Apart from the “Most Popular” tag, it is less expensive than the Enterprise plan.
On the other hand, if your business can not meet the cost of either Active Campaign Professional or Enterprise plan, it is better you go for a lower plan. You can choose either Lite or Plus Plan. All of them are good for business but the difference is that you have more features in the higher plans.
Is Active Campaign Expensive?
Yes, Activecampaign pricing is expensive. It is quite high when compared to other email marketing tools.
Active Campaign does not have any free plan for business that may not afford a paid plan. While email automation tools like MailerLite, Zoho Mail and ConvertKit have free plans.
The lowest number of contacts you pay for in ActiveCampaign is not even up to the number of contacts you get in free plans under the marketing tools above. The lowest number of contacts in ActiveCampaign paid plan is 500. It has no free plan.
In free ConvertKit marketing tool the lowest number of contacts is 1,000. The lowest number of contacts you get in MailerLite free plan is 1,000. Also, the price for 10,000 contacts in mailerLite pricing is $50 while the activecampaign pricing for the same number of contacts is higher in all the plans.
SEE ALSO: Convertkit Pricing and plans: Is it cheap or Costly?
Furthermore, Getresponse Marketing tool does not have any free plan but they have up to thirty days free trial for users. ActiveCampaign has only a 14-day free trial.
Drawing from the comparisons above, we see that ActiveCampaign pricing is costly.
Closure
ActiveCampaign is a nice marketing tool which can help you build your email list and also reach your contacts qualitatively.
The Pricing of ActiveCampaign may change at any time. This page will keep you updated on any change in price.
